8 Smart Wedding Cake Dos and Don’ts You Need to Know


Choosing your wedding cake may seem like an easy (and delicious!) task, but it can actually require some careful planning.

From booking the right cake artist to checking dietary requirements and transport logistics, there are a few things you’ll need to consider for a seamless cake experience. 

Not sure where to begin? Read on as we share 8 wedding cake Dos and Don’ts to ensure your dessert is memorable for all the right reasons!

Photo via Thomas Audiffren

Do: Start Early

When it comes to ordering your wedding cake, it’s important to give yourself plenty of time. Professional cake bakers and decorators often have busy schedules (particularly during peak wedding season!), so booking them well in advance will help you avoid disappointment.

Starting the process early will also give you ample time to discuss your vision, sample different flavors, confirm your design, and make any necessary changes along the way. Read our guide to booking a wedding cake baker here (including some important questions to ask during the booking process).

Don’t: Overlook Your Budget

Before booking your wedding cake, it’s important to set a budget (and stick to it!). Start by doing some research into the average wedding cake costs in your local area, and use this to come up with a realistic price range.

Remember, wedding cake costs are highly dependent on your chosen style and design. For example: a multi-tier cake with intricate fondant details will be much more expensive than a simple sponge. Be sure to communicate your budget to your cake designer upfront so they can work with you to suggest a suitable cake design that won’t break the bank.

Photo via Erin Wilson Photography

Do: Consider Your Wedding Theme

Your wedding cake should complement the overall theme and style of your wedding – so if you haven’t defined your vision for the day, you’ll want to do this first!

Once you have a clear vision in mind, consider how your wedding cake design can help you bring this to life. For example: a naked cake adorned with fresh fruits and flowers would work beautifully for a rustic event, while a statement fondant cake with delicate sugar flowers would suit an elegant black-tie wedding. 

Be sure to share your wedding vision and mood board with your cake designer to help them understand the look and feel of your special day. 

Don’t: Sacrifice Taste for Appearance

While a visually stunning cake can certainly make a statement, it should also taste delicious, too. For example: thick layers of fondant can give your cake a sophisticated look, but may not be so appealing for your guests to eat!

With this in mind, it’s a good idea to schedule a cake tasting with your cake designer to sample the different flavors, frostings, and fillings. Most cake designers will offer these tastings free of charge if you decide to proceed with a booking.

Remember, you want your guests to remember how delicious your cake was – not just how it looked!

Photo via Tiffany Kokal

Do: Personalize Your Cake

Adding a personal touch to your cake will ensure it feels unique to your special day, making it even more memorable for you and your guests. 

Consider incorporating some personalized elements that reflect you and your partner. For example: a custom cake topper, a personalized monogram, or a signature flavor that holds a special meaning or memory. 

You may even want to consider some special traditions like a wedding “cake pull”, or freezing the top tier for your anniversary.

Don’t: Forget About Dietary Requirements

When creating your wedding cake, it’s important to be mindful of any dietary restrictions or allergies your guests may have. Whether you have guests that are gluten-free, nut-free, or vegan, you’ll want to offer some alternative dessert options where possible.

Tip: Utilize your RSVP form for an easy way to gather this information from your guests. Our online RSVP system at WedSites allows you to create a custom questionnaire for your loved ones, with their responses automatically stored in your digital guest list manager.

Photo via Andreas K Georgiou

Do: Create a Statement Cake Display

Create a beautiful statement piece with your cake display to wow your guests at your wedding reception! Think: a custom backdrop, a stylish cake table, or an oversized floral arrangement.

You’ll also want to make sure your cake is positioned somewhere easily accessible with good lighting (so your guests can view and admire it!). 

Don’t: Forget the Logistics

As well as the pretty details like flavors and frostings, consider the logistics of your wedding cake, too.

Your cake will need to be transported and stored properly to maintain its integrity throughout the day. This includes being transported in a cool, stable environment, and being stored in a refrigerated space until it’s ready to be displayed. You’ll also need to organize a cake knife for the cake-cutting ceremony, and dessert plates and forks for guests.

Be sure to discuss the logistics with your cake designer, wedding planner, and venue coordinator to avoid any unwanted mishaps on the day!

Photo via Jacqueline Benet Photography

Wedding Cake Inspiration and Traditions

Want more wedding cake tips? Check out our ultimate guide to wedding cakes here, including some wedding cake traditions you may want to adopt for your special day.